A Quick Introduction to Social Value

Social value has been a theme for governments and businesses for the last decade. As something that started life as a means of trying to assure positive local outcomes for projects where public money was being spent, for example for a construction company commissioned to build a school, it has evolved into a broader concept designed to ensure that all organisations are thinking about people, places, and communities in their work.

The story started in public sector procurement. Public sector bodies including Central Government departments, local authorities, and councils spend billions a year on local public goods and services in the UK. In 2012, the Social Value Act was introduced with a key aim to transform the way in which this public money was spent in England and Wales. What the Act requires is that commissioners, who procure public sector revenue contracts or capital projects, ‘consider’ how they could secure wider social, economic, and environmental benefits, named social value from these contracts. [1]

Similar legislation has also been published by the Welsh and Scottish Governments, including The Procurement Reform (Scotland) Act in 2014 and The Well-being of Future Generations (Wales) Act in 2015.

In January 2021, the Government launched the Social Value Model which requires departments to ‘explicitly evaluate’ social value in all central government contracts. [2] The Social Value Model followed from the detailed laid out in 2020’s PPN 06/20 which laid the groundwork for the Model and provided an overview of the Model’s focus. The Model sets out the Government’s goals for social value in the form of five strategic policy outcomes: COVID-19 recovery, economic inequality, climate change, equal opportunity, and wellbeing. The Government has been a key driving force for the social value movement changing the way social value is perceived within many sectors, including commercial real estate, trying to understand what social value means to them, and how the concept can be incorporated into their business activities.

A month later, UK Green Building Council (UKGBC) identified a need from the built environment to establish a definition of social value that focused on the impact that buildings, infrastructure and places have on people. The high-level definition states that “social value is created when buildings, places, and infrastructure support environmental, economic and social wellbeing, and in doing so improve the quality of life of people”. Exactly which environmental, economic and social outcomes create social value will depend on the best interests of the people most impacted by the project or built asset”. [3]

It is not surprising that, over the last few years, we have seen a rise in relevant and practical guidance documents not only from the UKGBC, but other organisations, such as Better Building Partnership (BBP), in an attempt to support businesses within the built environment with social value.

In 2018, UKGBC published an introductory guide to ‘Social value in new development’ designed to help development teams understand social value in relation to the built environment, and what they can do to improve societal outcomes from new developments [4]. The guide maps social value outcomes against several core themes, including jobs and economic growth, health, wellbeing, and the environment, and strength of community (See Table 1).

Jobs & Economic Growth Health, Wellbeing, & the Environment Strength of Community
Decent jobs for local people and hard to reach groupsGood accessibility and sustainable transportationStrong local ownership of the development
Local people with the right skills for long-term employmentResilient buildings and infrastructureExisting social fabric is protected from disruption
School leavers with aspirations of the industryHigh quality public and green spacesThe new community is well integrated into the surrounding area
The local supply chain is supported and grownGood mental healthThriving social networks
Residents have comfortable homes which are affordable to operateGood physical healthVibrant diversity of building uses and tenures
Thriving local businessesLimit resource use and wasteStrong local identity and distinctive character
Table 1: Summary of social value outcomes across new development

Questions about the incorporation of social value within property management activities has also become a popular topic of conversation amongst commercial real estate companies leading to the ‘Responsible Property Management Toolkit’ being produced by Better Buildings Partnership (BBP) in 2021.[5] The toolkit provides practical guidance for asset managers, property managers and facilities managers on embedding sustainability (incl. social value) within property management services. Guidance notes provide clarity on social value, including information on the following:

  • What is social value?
  • Social value opportunities
  • Incorporating social value within the supply chain

Many real estate companies have begun to lean on both pieces of guidance to stimulate ideas internally about how they incorporate social value within their day-to-day property management activities as well as new development projects. As ESG has leapt up the strategic agenda in the last five years, the organisations able to address each element comprehensively have positioned themselves as leaders within the ESG space. The value of building a comprehensive environmental, social and governance strategy has never been more obvious as boards and stakeholders alike demand more from those they do business with.

Typically, ESG strategies tend to focus more heavily on the ‘E’ but at EVORA our clients’ strategies contain a strong ‘S’ component which is wholly aligned to their business objectives, whilst being aligned to industry best practice, such as UKGBC and BBP amongst others. Our approach allows our clients to be confident with how they communicate social value to investors and other stakeholders allowing them to stay ahead of the curve when it comes to ESG.

Please do not hesitate to get in touch if you would like to start your social value journey with us today.


Sources

[1] Communities and Local Government. 2011. A plain English guide to the Localism Act. Department for Communities and Local Government. UK.

[2] Cabinet Office and Department for Digital, Culture, Media & Sport. 2020. Procurement Policy Note PPN 06/20 – taking account of social value in the award of central government contracts. Cabinet Office and Department for Digital, Culture, Media & Sport. UK.

[3] UKGBC. 2021. Framework for defining Social Value. UKGBC. London.

[4] UKGBC. 2018 Social Value in new development: An introductory guide for local authorities and development teams. UKGBC. London.

[5] Better Building Partnership. 2021. Responsible Property Management Toolkit. pp. 43-46.

GRESB 2022 is almost here! Are you ready?

At EVORA we are already preparing our clients and ourselves for the next GRESB cycle. Because, like spring, it is just around the corner.

Every year, the GRESB portal opens its doors on April 1st and closes them on July 1st. During this time, the wires to Amsterdam run hot and there are many sleepless nights for some participants. “If it weren’t for the last minute, nothing would ever get done”, as Mark Twain said.

So, what are the challenges and key deliverables of a GRESB submission?

Data. Data. Data.

Data Coverage is a big deal at GRESB and nearly one-third of the points are linked to consumption data such as energy, carbon, water and waste data. Even if data collation sounds simple, it is not in real life. Data coverage on asset-level can be particularly challenging, especially in the absence of AMR (Automatic Meter Reading). However, data collection alone is not enough. It is crucial to understand the data and to identify inconsistencies. This is where our in-house developed software SIERA enters the scene; not only for GRESB submissions but generally to better understand how efficient buildings are within a portfolio.

SIERA was specifically developed for the real estate investment market. It is a platform that enables a highly effective collection of quantitative and qualitative GRESB data, including comprehensive automated verification and intelligent modelling to achieve accurate and transparent disclosure of asset-level performance data. The SIERA GRESB module enables direct submission to the GRESB portal.

GRESB started requiring asset-level performance data (in the sense of consumption data such as energy, water, greenhouse gases, and waste) last year. Previously, this was at the fund level, which of course means that the data reported to GRESB is now much more detailed. This has not changed anything for SIERA users. However, we at EVORA believe that this is not the end of the journey. Our gut feeling tells us that GRESB will increasingly cover the topic of resilience in the future. And here, too, the Net Zero Carbon Module of SIERA offers the opportunity to create simulations that are aligned with the science-based targets of the Paris Agreement, for example.

But GRESB is not only about performance data, and neither is SIERA. When it comes to providing data on efficiency measures taken in terms of water, energy and/or waste, SIERA offers another very helpful feature: the software collects data by using surveys specifically aligned to the GRESB question set. The surveys can be sent individually for each building to, for example, the responsible property manager who may answer the questions online. The responses are sent directly to SIERA so that the overall picture of the condition of an asset becomes more and more complete.

But coming back to the GRESB cycle.

The picture is as complete as possible, which means all available and relevant data is checked, prepared and verified and finally pushed through the GRESB portal. What happens next? The adrenalin level drops, and we wait until October. But do we really?

In fact, in October, the GRESB results are released, providing not only an overview of how the submitted fund is positioned from a GRESB perspective but – and this is where it gets exciting – also where the fund stands relative to its peers.

Additionally, strengths and weaknesses, as well as potentials, are made comprehensible not only through figures, but also through a series of descriptive graphics.

And what happens in the meantime? We at EVORA will provide our clients with an outlook of the predicted score (as far as it is possible) and an overview of the identified gaps and potentials so that the client has the chance to decide about possible improvement measures in terms of ESG at the half-year. It is important because the same applies to GRESB: standing still leads to falling behind.

However, an ESG strategy should not be a reaction to the GRESB results alone but should exist and be implemented across the board. The GRESB results will help to stay on track and SIERA can support your decision making.

So, the “plan – do – check – act” wheel for ESG measures ideally rolls on continuously and independently of GRESB deadlines. In this way, an ESG strategy can be implemented effectively so that it again has a positive impact on GRESB scoring.

As well as being a GRESB Global Partner, EVORA is also a GRESB leader. In the 2021 cycle, we were supporting over 150 submissions, which is equal to 20% of all Europe’s submissions.

We at EVORA are happy to support you in optimising the ESG & GRESB performance for your fund and your company, and in getting your ESG wheel rolling!

Interested in finding out more? Contact our experts today.